| 000 | 00411pam a2200145 a 4500 | ||
|---|---|---|---|
| 020 | _c | ||
| 041 | _h | ||
| 082 | _a658.8 | ||
| 100 |
_aFARRIS (Paul W.)/ BENDLE (Neil T.) _eauthor |
||
| 245 |
_aMarketing Metrics: The Definitve Guide to Measuring Marketing Performance _hTextual Document |
||
| 250 | _a2nd | ||
| 260 |
_bPearson Education Delhi, Harlow, Singapore _c2011 |
||
| 300 | _avii, 414 | ||
| 930 | _a6760 | ||
| 999 |
_c836165 _d836165 |
||