000 00343nam a2200133Ia 4500
008 230818s2003 xx 000 0 und d
041 _aeng
100 _aRamaswamy
245 _aMarketing mamagement Planning implemenation control
260 _bMacmillan pub.
_c2003
300 _a748p
520 _aGeneral
999 _c852497
_d852497
650 _aMarketing Management