000 00296nam a2200121Ia 4500
008 231011s9999 xx 000 0 und d
041 _aeng
100 _aDavid A.Aaker and V.Kumar
245 _aMarketing Research
250 _a2nd
260 _bJohn Wiley and Sons New York. -
365 _b983
999 _c886746
_d886746