000			00318nam a2200109Ia 4500
008			231011s9999 xx 000 0 und d
041			_aeng
100			_aHal Goetsch
245			_aDeveloping, Implementing, and Managing an Effective Marketing Plan
260			_bAmercian Marketing Association,U.S.A. -
365			_b1200
999			_c888917 _d888917