000 00299nam a2200121Ia 4500
008 231011s9999 xx 000 0 und d
041 _aeng
100 _aDavid A.Aaker and V.Kumar
245 _aMarketing Research
250 _a3ed 20
260 _bJohn Wiley and Sons New York. -
365 _b175
999 _c889262
_d889262