000			00316nam a2200133Ia 4500
008			231011s9999 xx 000 0 und d
041			_aeng
082			_a658.8
100			_aRies AL /Ries Laura
245			_aThe Origin of Brands
260			_bHarper Collins Pub. London - _c2005
300			_a308
365			_b468
999			_c890024 _d890024