000			00336nam a2200133Ia 4500
008			231011s9999 xx 000 0 und d
041			_aeng
082			_a658.827
100			_aHBS Press
245			_aHarvard Business Review on Brand Management
260			_bHarvard Business Review Press USA _c1999
300			_a204
365			_b476
999			_c894162 _d894162