000			00312nam a2200133Ia 4500
008			231011s9999 xx 000 0 und d
041			_aeng
082			_a658.8
100			_aKotlar Philip
245			_aLateral Marketing
260			_bWiley India Private Ltd. New Delhi _c2006
300			_a206
365			_b99
999			_c898478 _d898478