000 00323nam a2200109Ia 4500
008 231219s9999 xx 000 0 und d
041 _aeng
100 _aHal Goetsch
245 _aDeveloping, Implementing, and Managing an Effective Marketing Plan
260 _bAmercian Marketing Association,U.S.A.
650 _aManagement
999 _c980046
_d980046