MULLINS (Walker)/ LARRECHE (Boyd), . (2006). Marketing Strategy: A Decision-focused Approach. : Tata McGraw-Hil Publication Company Limited . Delhi.
MULLINS (Walker)/ LARRECHE (Boyd), . 2006. Marketing Strategy: A Decision-focused Approach. : Tata McGraw-Hil Publication Company Limited . Delhi.
MULLINS (Walker)/ LARRECHE (Boyd), . Marketing Strategy: A Decision-focused Approach. : Tata McGraw-Hil Publication Company Limited . Delhi. 2006.