Marketing Strategy: A Decision-focused Approach (Record no. 836256)

MARC details
000 -LEADER
fixed length control field 00391pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MULLINS (Walker)/ LARRECHE (Boyd)
Relator term author
245 ## - TITLE STATEMENT
Title Marketing Strategy: A Decision-focused Approach
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw-Hil Publication Company Limited . Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent v, 346
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 6851
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 20/02/2011 Jaico Book Distributors and Publication 286.35   658.8 IMD-26UB0000371 17/08/2023 3 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 20/02/2011 Jaico Book Distributors and Publication 286.35   658.8 IMD-26UB0000370 17/08/2023 2 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 20/02/2011 Jaico Book Distributors and Publication 286.35   658.8 IMD-26UB0000369 17/08/2023 1 17/08/2023 Book